The strong deep purple contrasts well against light backgrounds and immediately draws attention to the eyes.

Simple shapes are used throughout the design, making it very easy to identify.

The female figure faces the business name "Hedonic Happiness" as if it is drawing her attention. It also suggests she is looking forward (since we read left to right) portraying a sense of hope and excitement for the future.

The logo is extremely marketable and can be easily applied across various mediums from skincare products to corporate branding.