Portfolio
:format(webp)/99designs-contests-attachments/143/143097/attachment_143097048 "I aimed to design a brand that evokes a sense of history and nature, combined with a modern edge. By incorporating gritty textures and contrasting colors, the brand conveys an edgy and masculine aesthetic. The classic typeface adds a touch of refinement and femininity to the overall design, balancing these elements. To ensure versatility, the brand features various logo variations suitable for branding, marketing, and print, without sacrificing consistency. The outcome is a powerful and recognizable brand that will stand out in its industry.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/03808f0b-23f4-4c4b-8ccc-603c9ca729e0 "I created coffee sleeves for Ambee Coffee Co. which feature a soft, pastel gradient that evokes a feeling of effervescence. I created a lined coffee bean that was inspired by the logomark to carry the branding into the theme. This design is meant to feel clean, minimalistic and effortless.")
:format(webp)/99designs-contests-attachments/141/141273/attachment_141273595 "The inspiration for this logo was a planet in orbit, and a leaf symbol - which harkens to the brand's natural roots. The challenge was incorporating this organic theme in a way that felt sleek, minimal and upscale. By combining the leaf and planet symbolism in a single line logo, we are left with a logo that is as memorable as it is unique.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/504c5786-8009-48e6-8628-e19788dd081a "Valo is a Spa and Wellbeing facility inspired by the Scandinavian concept of Hygge, offering full-day spa experiences, new therapies, workshops, and an all-encompassing approach to wellness. Founded on sustainability and a love of the natural world, a concerted effort was made to guarantee sustainability in all design aspects. I opted for natural tones and textures for this brand, with a minimalistic line style logomark. The end result is a simple design that accentuates the natural materials used to create it.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/98451cb5-27e8-4871-93ba-2e71fdf209ac "Designed logo, brand identity, print and digital design collateral for an emerging CBG line under the Slumber umbrella. https://slumbercbn.com for more information.")
:format(webp)/99designs-contests-attachments/141/141188/attachment_141188791)
:format(webp)/99designs-work-samples/work-sample-designs/4690409/0fec5baf-299f-4fba-8fe2-c578ecfbe06f "Lanty Slee Liquor Company is an emerging Spirits brand that takes it's cue from the 1840's. My inspiration for this design came from the Boston Type and Stereotype Foundation catalog of 1832, and I wanted to incorporate the look and feel of plate printing into the logotype. The ornamental style and typography nod to classical styles, while the copy lends a modern appeal.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/6e8af133-8b4c-4d86-9f33-825a32c0d183 "I was hired by Carla Aston to take on a project that included designing several book covers across 2 series of categories: Interior decorating for the average consumer, and a line created for professional interior designers. I opted to keep the typeface a modern serif font, which lends a classic, upscale appeal, with plenty of white space to allow the type room to breathe. I opted to bold key messaging so that the reader can quickly ascertain the subject matter. Photos are arranged in a grid form at an angle to add visual interest. The result is a collection of books that feel cohesive while retaining their own individuality.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/4310cc2e-c000-4b11-a67b-1bb8b0faa1d0 "A suit is a uniform of power and sophistication. The 1240 East logomark was designed with this idea in mind. With a collar and tie rendered in a minimalist style, this mark commands respect.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/52ff4ea3-16a2-4948-8863-611c66b81fca "SolarSwitch is a customized solar panel installation company that seeks to help its customers make strides to save the environment while also saving money on monthly utility bills. I worked with SolarSwitch to create branded digital and print collateral. Using the logo as a cue, I developed a design using angles from the logo, and left the reverse side very simple. As an added detail, we opted for luxe moo cards to incorporate a flash of yellow along the seam of the cards to further carry the branding throughout this particular design.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/39b3d4d3-f20d-4054-a555-1d74de557883 "Blowerband, named after their proprietary product, is a new company emerging in the automobile accessories industry. The Blowerband is a satin-silicone band that transforms a standard leaf blower into a safe and efficient vehicle drying device. I wanted to design a logo, brand and packaging that reflected the brand's creativity and personality. I sought to incorporate both the abstract shape of a leaf blower as well as the two b's in the name. For the packaging design, I pressed to keep the layout and copy as minimalistic as possible to let the core messaging and pared down design speak for the product. The end result was a contemporary, dynamic brand design that still maintained a polished and refined overall look.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/08e2d494-e7de-4ffb-99bb-0e6406617615 "OuchySport is an app in development to provide a community for injured athletes to support, uplift and track progress. I was tasked with the creation of the logo, branding, personality archetype, tone and UI for this brand.")
About
Graphic designer and brand architect with over a decade of proven experience with past clients including Fortune 500 companies. A bachelor’s in communication aids in the development of brand personality archetype and in defining and articulating that story for the global stage. With a strong eye for detail and a penchant for creativity, I delight in helping organizations effectively craft and communicate unique, memorable stories through striking brand design.
Country:
United States.
Member since:
June 10, 2021
Reviews
"Ashley is very creative and had a few setbacks but continued on until the project was complete."
dstark195d
reviewed over 1 year ago
/projects-files/152/15212/1521244/d5bd6941-464a-4ce4-a00e-325debf32e62-preview.png)
"Great work, really put in a lot of effort and went the extra mile. Couldnt be happier!"
arwin.mehralivanU
reviewed almost 2 years ago
"Thank you so much! It was such a pleasure getting the opportunity to work with you to help you develop your logo and brand, and bring it to life! I would welcome any opportunity to work with you again in the future. All the best!"
Ashley Cannuli
responded almost 2 years ago
/handover-files/98/9826/982670/fca31380-df34-41c9-9762-4c972f824e21-preview.jpg)
"Ashley read, understood, and executed my detailed design brief perfectly and no other designers did."
Anonymous client
reviewed almost 2 years ago
"Thank you Henrik! It was an absolute pleasure working with you. Please don't hesitate to reach out should you need absolutely anything!"
Ashley Cannuli
responded almost 2 years ago