Background information
Name to incorporate in the logo
L2 Digital
Slogan to incorporate in the logo
Description of the organization and its target audience
L2 Digital builds lead generating tools (or Lead Magnets) for professional service businesses. As a company, we focus on building online, database tools that help companies capture new qualified leads. Specifically, we help plan, build and optimize, and then support with lead nurturing.
Industry
Business & Consulting
References
Attachments
Other notes
I'm looking for a modern, minimalist design that includes the name and an icon. I'd like the style or theme to be futuristic. For the icon, I'd like it to serve as a mascot for the organization. I like wizards a lot. Characteristics of the icon should focus on technical, edgy, risk-taking, playful, mischievous, strategic, collaborative, data driven, forward thinking. I'd like the full logo to include the icon and name of the company. In terms of fonts, I like sharp lines and the L2 should standout next to the Digital part of the name. I also like the use of negative space but is important that the icon not look menacing or like a cybersecurity threat.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
I like the icon presentation with the logo and the use of negative space. I don't want the logo to look menacing or like a cybersecurity threat.