Background information
Name to incorporate in the logo
Most important for us is to have a stand alone symbol that does NOT include the brand name AIR.
Slogan to incorporate in the logo
Description of the organization and its target audience
Air is a startup company developing a revolutionary electric personal aircraft. The product is a luxury flying vehicle that can take off and land vertically and is privately owned.
The target customer is a North American affluent adventure and experience seeker, risk-taker, predominantly male, ages 30-45. This is the same person that would invest in a luxury sports vehicle, yacht, and unique travel experiences.
Industry
Automotive
References
Attachments
Other notes
Most important for us is to have a stand-alone symbol that does NOT include the brand name AIR.
The brand should convey trust and safety, as it produces flying vehicles. At the same time, it should be a tad playful and not too serious.
There is a strong technological component to the brand and the product, as proprietary software plays a major role in the aircraft's operation.
Air creates objects of desire and aims to create a community around its use and product. The logo should be applicable to various swag and merchandising products.
The selected designer would have an opportunity to further develop visual assets and MARCOM materials for AIR.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
Humor