Background information
Organization name
Support Pets
Description of the organization and its target audience
We provide pet owners access to have their dogs or cats become a legal Emotional Support Animal (ESA) through our nationwide network of doctors. Our audience are pets owners across the United States who love being with their pets.
Industry
Animal & Pet
Primary objective of the landing page
One page checkout page with credit card info
Existing website
Visual style
Style/theme ideas
The colors and feel need to match our current look and feel at http://www.supportpets.com. It must also provide a strong sense of credibility but at the same time a huge sense of urgency to buy now. Do not use all the bright colors in checkout. A checkout page is supposed to feel calm and inviting and easy to fillout. Only use colors to highlight elements not to design the whole page.
Inspirational websites
http://supportpets.com
This is our current main website and the feel of it is nice but our checkout page does not match this look.
http://apple.com
We love how clean and beautiful their site is.
http://chewy.com
Biggest site in pet space
http://lululemon.com
Their site is just beautiful and modern
http://Peleton.com
Everything they do is just perfect
https://stripe.com/
Good mix of fun but easy to read and super credible
http://warbyparker.com
They do a great job with forms and simplicity for something complicated
https://www.shopify.com/
Clean and credible
Content details
Elements to include in the landing page
The elements that need to be included on the checkout page are all listed on our current checkout page. it must include a headline and subheadline that we can change the copy room for the timer and every other element on the page but it needs to look like Apple designed the page. https://www.supportpets.com/50-off-…fb-special . Please note there is a timer on the page that will automatically redirect you in 40 minutes to another page. If you miss the page you can just open an incognito window on your browser. We need to keep in mind that the elements mentioned on this website need to be in our checkout page. This is the flow we need to follow.
https://www.incomediary.com/increas…th-samcart
References
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Other notes
Yes please see the video below. Also very important keep in mind this design must easily convert to a mobile layout. Most of our traffic is mobile so a desktop and mobile variation are needed for the contest.
Also go through our funnel to see the process and make sure that the credit card page makes sense in the flow and does not feel out of place with design or anything else.
People start here:
https://ct.supportpets.com/homem
After the survey they go here:
https://www.supportpets.com/importa…essage-ct/
Then after that, they go to the checkout page here which we need you to redesign:
https://www.supportpets.com/50-off-…fb-special
PLEASE SEE HERE NEW UPDATE IMPORTANT
http://somup.com/cqXVr9fiwy
There is a company Samcart that has nice checkout pages and understands what elements need to be included. Please see here:
https://www.incomediary.com/increas…th-samcart
https://www.samcart.com/features/
here are some other checkout pages for ideas:
https://www.pinterest.com/pin/24579…146846218/
Contest deliverables
Digital design
Final files
You will be required to provide either a PNG or a JPG file. Please check with the client to see if they have a preference.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.