Kinetic is a private kinesiotherapy clinic that offers medical services including recovery techniques for professional sport players, therapy massages and rheumatology. My goal was to give Kinetic a brand new look (the older site had a 90’s feel, with bland colors, ugly UI elements and a really bad user experience). The client wanted a fresh, modern, bold design, with a boost of minimalism. All of the text content from the original website had to be kept for SEO purposes. My first proposal was declined because it was too conservative, so I revised the whole design and created a new eye-candy design for the homepage.