This project features a sleek and professional brand guide for Insurwise Brokerage, a property and casualty insurance firm. The logo design incorporates a modern shield symbol with a custom logotype, reflecting strength, trust, and sophistication. The color palette of rich blue and grey enhances the brand’s professional image, while the minimalist design keeps it elegant and timeless.
The brand guide includes detailed logo usage guidelines, typography choices (with Poppins and Montserrat), and stationery designs like business cards and letterheads. It also covers digital touchpoints, ensuring consistency across all platforms and maintaining a cohesive, polished visual identity for the brand.