My target client is 30-45 years old, established in her career, and either married or in a committed relationship. She may have young children, and loves spending quality time with her family on the weekends exploring nearby parks, or picking berries at the local orchard. She's not high maintenance, but knows the value of self care, and is willing to invest in high quality products and services. Sustainability is important to her. She loves supporting her local community by shopping at local boutiques, and always likes to look effortlessly put together. She's confident and chic, and a friend to everyone she meets. She values experiences over things, but spends her money on things that make her feel empowered.