Logo suite design for a Canadian brand of hand-crafted leather goods.

The client, Jordan, envisioned a classic, but cool & edgy logo that will help the brand build a strong online presence and grow a customer base outside the local community.

To support memorability and build brand recognition, I created a logo that plays on the brand’s name and tagline.

Once the main logo was settled upon, the concept was expanded with secondary and tertiary marks, three wordmarks, a monogram, and a pictorial mark.

Having such a wide selection of logo variations to choose from, the brand can achieve consistency without being repetitive and have a logo suitable for any context, including stamping on products.