BRIEF:
Top Floor Logo Redesign Brief
🎯 Overview
Top Floor is an upscale, heart-based, consent-driven play party and private community hosted in the top two floors of a luxury NYC hotel. Our experience blends elegance, sensuality, and deep emotional connection — welcoming, sexy, elevated, and never pretentious. We’re redesigning our logo to reflect who we are today: bold in our values, timeless in design, and rooted in love.