For this logo I was inspired by Lauren Rowling's and Malika Favre's artworks that relies in simple lines to make mysterious and powerful women. I searched a lot for an expression that would convey what you said in the brief and found that Wonder Woman was the kind of strong I was looking for. To me, being badass is having your chin up and never look down. Being strong is a lot more than strength but to be powerful in every word and In every action. I think that particular image of Wonder Woman has all that and I hope I'm able to capture that in just a simple lines.
Even tho the name is kinda long for a logo, Futura typography has a great flair and presence on it's own and works wonderfully on digital platforms