Goldstar does an assessment for education businesses to say their impact potential. Goldstar awards a Goldstar badge to companies that have high potential. The company is built by academic researchers from reputable universities and the assessment is rigorous and evidence-led. The audience are technology companies, accelerators and investors in education space. Companies that take the assessment and do well will get a 'gold star' so the logo needs to have a golden star emblem that will be used as a mark of accreditation, like a symbol that they are trustworthy companies.