Since the client (being Lifestyle Medicine physicians) utilize a predominantly plant based whole foods diet, I designed a merge between a butterfly and leaves. with The client wanted a design which included a butterfly. The client wanted the logo to be predominantly modern. Thus I used a slightly abstract / modern design and font. I used the colours of vegetables and fruits as specified "...red like a tomato, purple like a beet, yellow like a banana, orange like an orange, green like broccoli
we would like a rainbow gradient with these colors." I felt that a tint of green (representing broccoli, were the stronger and also more sophisticated colour to use for the name. The name was quite bulky and consisted of 3 longish words. Thus I decided to break it down and highlight the word "Lifestyle" since the client works with diet in combination with exercise, sleep management and stress reduction modalities as part of their treatment.