Client: Wanted a simple, modern but has a touch of luxury black and white/gold logo for a high-end streetwear/meanswear line that will sell high-quality custom/detailed men's jackets and more with target audience of 18-50 years old men.
My solution: A custom and abstract 'JR' symbol in diamond orientation/layout for a modern and masculine look and feel paired with a modern 'squarey' sans-serif typeface for 'J.Ramon' in black and white.