Vere Company got their new product packaging by running a design contest:
Sophisticated, fun package design for hair accessory for retail stores
Check out Vere Company's Product packaging contest…
Cosmetics & Beauty
Description of the product
The Vere hairband merges utility with style: it is a re-shapeable hairband with a one year warranty that replicates the look of a bracelet. The hairband reshapes back to original size when dipped in hot water or used with hot hair dryer. They are snag-proof, waterproof, and creaseproof on the hair. Our 3 lines called Metallic, Pure Metals, and Glitter -- please see the colors and current packaging we have on www.shopvere.com/shop
Description of the product target audience
Women ages 16 to 38. They shop at department stores like Nordstrom and beauty supply stores like Ulta and Sephora, do yoga and pilates, are professionally-minded, and are interested in trends and fashion. For the kids, they are mainly 5 year old to 12 year old girls. They are naturally inclined toward girly hobbies, like playing with their mothers' cosmetic sets.
Two packages need to be designed: a package that contains 5 hairbands, and its corresponding smaller package that contains 5 hairbands for kids (see photos of the hairbands for kids). Same style for both packages. The second package needs to say "Vere Kids", is a smaller package, and geared toward kids. Our previous packaging, which you can see on the website, has no illustration or graphics that the customer can immediately understand that the bands are meant for hair. When the packages are in retail stores, customers do not immediately understand the bands are for hair. From first glance, they look like they are just bracelets. Please use one of the photos provided that illustrate a woman with the hairband in hair on the package. Logo must be very visible Must have label that says "1 Year Warranty." The package needs to also say, wherever you think is best: Vere Re-shapeable, Unbreakable Hairbands Creaseproof Waterproof Snagproof Designed in Los Angeles, made in China (in very small print) On back of package: Please include UPC barcode Leave room for text -- this is to be determined, but three small sentences of explanation will need to be written on the back of package. Please feel free to bolden/brighten the color of the hairband on the model's hair -- do whatever you need to the photos to make the hairband stand out We are open to your creativity, colors and designs, which is why we did not provide a color parameter. We think the hairband products and colors will guide you in the design process.
Please see dielines
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Vere Company collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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