laure.bouguen got their new product packaging by running a design contest:
Packaging for cannabis sativa skincare
Check out laure.bouguen's Product packaging contest…
Cosmetics & Beauty
the high oil
Description of the product
The high oil (l'huile stupéfiante in French) is our flagship product. HO KARAN is a natural French brand of skincare products for men and women made from hemp seed oil (also called cannabis sativa oil). We are currently launching the brand and as you can see on our landing page we will launch our Kickstarter the 2nd of october: http://www.hokaran.com We have starter the production of the primary packs, they won't change, but we are not satisfied with the outpack. We use this outpack for 4 products (the oil, the moisturizer, the eye contour and the wipes).
Description of the product target audience
We target men and women, from 25 to 45, interested in natural products and curious about cannabis sativa. They know that it is a serious and expert product with therapeutic virtues. They already take care of themselves. They are used to buy online. We target 3 countries : 1/ France 2/ UK 3/ USA
I downloaded a file called "pack secondaire maquette plat" to give you all the information we need to put on the outpack (this is the outpack of the moisturizer but it's exactly the same kind of information than the high oil product). It's a trial we made. The same that you can see behind the oil on the landing page. I also downloaded "pack secondaire 1" another trial we made but we are not satisfied either. We think they are not technic enough, and not sensory enough. We use hemp feeds oil to hydrate and detoxify the skin. We want to sublimate this active principle. We need to feel the oil and the water coming from the depth of the leaf, or bringing the leaf to live. It has to be beautiful, sensory, relaxing, nourrishing. It's about green beauty but technic. We want to feel this biotech mindset behind. We like the shading from green to yellow, but it needs to more relaxing. The products soothes the skin.
What to avoid
We are not beatnik, herbalist, or into traditional natural cosmetic. It has to be really modern, the cosmetic of the future. We are into a technic mindset not brown craft paper.
length: 50mm high: 115mm width: 55mm
€659 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
laure.bouguen collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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