ashley0c got their new product packaging by running a design contest:
Help disrupt the postpartum, feminine care industry
Check out ashley0c's Product packaging contest…
Cosmetics & Beauty
Next Nine Months
Peri Shower or Vag Bath
Description of the product
I am selling a peri bottle which is a perineal irrigation bottle. It’s essentially a plastic, squuezable squirt bottle with measurement markings to rinse the vagina after giving birth. Simply fill the peri bottle with warm water and squeeze it – a jet of water will shoot out the nozzle help you cleanse and wash your perineal area.
Description of the product target audience
new moms between 21-30, who are: - physically & emotionally drained: giving birth causes your body and mind to go into a huge transformation (especially for 1st time moms) - lacking confidence: there is so much to learn in so little time with so little sleep, that new moms are unsure if they're caring for themselves and their baby in the right way - in need of being uplifted: by their partner, by their loved ones, by the products they use
WHAT - A unit carton die cut of box for 300ml bidet (perineal bottle) attached. CREATIVE DIRECTION - Overall, I want to colors, design etc. to cue the following; - motivational - empowerment - trust - strength - happiness & joy - that the brand is serious about postpartum recovery - made for the millennial mother CREATIVE CONSIDERATIONS: I think it would be really cool to put powerful, motivating quotes like, "you got this", or "mom, you're doing great", or "rinse away the pain"... etc all over the bottle in a fun way or shape like the following; https://www.thenueco.com/collections/shop-all-1 Might be interesting to incorporate the wording in a fun pattern like above or like this; https://loveamika.com/ Brands I like for design inspo; https://www.thenueco.com/collections/all https://www.glossier.com/ https://www.drunkelephant.com/ https://loveamika.com/collections/all https://us.drjart.com/collections/masks?sort=manual&compactView=true Competitors: - https://fridababy.com/products/upside-down-peri-bottle - https://mutha.com/ - https://mothermothershop.com/ - https://www.mom-box.com/ - https://www.hatchcollection.com/pages/beauty The logo will be black and come on Jan 3rd which will need to be added.
What to avoid
avoid stock images. Design should be colorful and make women who just delivered happy. It's a very hard, stressful time after giving birth, so I want people to feel happy and empowered. But also the package should not be too playful, as postpartum care should be taken seriously and the brand should feel like something you can trust through the design.
die cut of box provided above in file
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ashley0c collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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