Sketch-it got their new product packaging by running a design contest:
Design engaging packaging for a new innovative toy called Sketch-it.
Check out Sketch-it's Product packaging contest…
Games & Recreational
Sketch-it is a new drawing toy entrant into the market. The Sketch-it company has previously launch a similar product in the home improvement industry that has gained a lot of attention nationally including DIY national TV channel, Lowes, Sears, Ace Hardware in addition to over 15 countries worldwide. This new Sketch-it toy spawned as a result of overwhelming interest from the general public from our original product. The general public didnt see a need to draw schematics floorplans and architectial designs but the fun factor of drawing with Sketch-it was off the chart. We decided to create the second product currently called Sketch-it as a "fun" drawing toy. This toy allows the user to create complex drawings through a step by step process, mazes, and just having fun. Both Sketch-it products, Sketch-it Pro and the new Sketch-it toy utilize the same principle of drawing. The Sketch-it products have a textured surface that allows a pencil or pen to draw straight lines without using a ruler. There are thousands of micro pyramids on the surface that guide your pen or pencil in either a horizontal or vertical direction. Standard paper and pen, no batteries necessary. Think "old school" low tech but fun! Very engaging! The package has to be appealing to all ages and genders. Our main target market is indeed boys age 7+ however many adults have found great interest in the item as well. As you can see the creative challenge and genius of this package would be to convey the possibilities of Sketch-it while still having a stylish look. While designing, ask yourself if i was a girl would i think this is attractive and if i were looking for a cool toy as an adult would i pick this up?
What's your vision?
We are looking to create product packaging in the form of an envelope see the attached files below for the outline, previous product packaging photos, new design concept sketches and photo of the new sketch-it toy. (Professional photos will be uploaded shortly of the new product) these photos will need to be incorporated into the final design. Please do not wait until they are uploaded to start. Time is of the essence for this project.
Use the SKETCHITENVELOPEINCHES0216OUTLINES.ai file for the template of the packaging. Final design needs to have a place for warnings, bar code, company address, website (www.sketch-it.com) and patent information.
$604 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Sketch-it collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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