tonystansell got their new product label by running a design contest:
New skin care line start up
Check out tonystansell's Product label contest…
Cosmetics & Beauty
Other color requirements
I like the idea of the logo having the Coral, Red Cross look, and the dots to have green hues to evoke earthy/botanical. Medical/botanical is a theme. Skincare that is like a medical treatment infused with eastern holistic elements. (None of this is exclusive, just the overall mood). I like Japanese style minimalism with a western fusion. As we are based out of Georgia, and will also use Peach and Georgia kaolin, a blend of Georgia/southern meets Japanese/Asian elements.
The Pretty Sister (facial products). And/or Bourgeois Buddha (bath products). These are just potential names though. Since the final product names are not nailed down, these are only ideas. Rose/Grapefruit, Rose/papaya, Lime Basil/lemon are also product ingredients and possible names.
Description of the product
We have a line of face serums, face creams, body butters and facial cleansers. We also want to include bath products. Our products are not completely "natural", as that is not possible due to shelf life and preservatives. We infuse essential oils, holistic and Ayurvedic treatments to the products. The overall concept is a healthy product that can give health to skin, improve by nature, and we are using elements that can defend against types of skin cancer. The serum will have ingredients prevent to be anti-cancer effective. We are also using Yuzu extract which is a Japanese citrus fruit in the Lemon family. Rice and rice vinegar will be used so an Asian flare is nice.
Description of the product target audience
Women 20-60. Our target is women (and possibly men) who want products designed for healthier skin and anti-cancer agents. People who want smart-healthy skin. Prevent cancer and help decrease and/or remove precancerous sun spots.
I want a design that is subtle yet eye catching. The name "Tony" Evokes luxury and salubrious. I want to incorporate the "salubrious" aspect as well as looking like classic great style; a la L'Oreal, Estée Lauder, etc. Hopefully something that hints at an Easter/Ayurvedic approach. Botanicals scents, yet enough preservatives to work. Sort of Western medicine meets Eastern health benefits. Salubrious is a key word. I have been an RN for 10+ years. Hence the medicine aspect. We want a classic design that makes people think of health giving products. The Japanese word for health is included in the picture. It almost looks like a T S with a tree beside it. We are using Yuzu extract as a key ingredient to boost vitamin C. Also rice elements. We would like for it to look like possibly a hint of Japanese/Asian style.
What to avoid
Anything potentially associated with "Lashfull Atlanta"
3hx4.5"w- face cream. 2hx4"w - serum bottle. 2hx7.5"w- mud mask, 1hx9"w body butter, 4hx3"w face wash. (More products potentially.)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
tonystansell collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Main customers are women 16-45
Our product line is luxury and therefore is targeted to higher income, middle aged demographic. Although we have users i
People who desire healthy skin
1. Men and women who believe in naturopathic and use organic products for food and skincare 2. Men and women who want to
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