Stephen Watson got their new product label by running a design contest:
Red 1 Delta
Check out Stephen Watson's Product label contest…
Red 1 Delta
Description of the product
This would be my second product line of wine. Mostly my first line is one varietal wines. I want to start a blended line of wines and us my military past as the feature.
Description of the product target audience
Adults. The tasting room is in a small town that mostly drinks beer. Most senior adults drink wine in the town. This label would be a little more youthful.
I want to focus on the spade, white or black. I attached some old military artwork that had the red devil figure. I would like to some how incorporate that devil standing behind the spade. Maybe a caressing it. Then name of the blend was my call sign when I invaded Iraq. I plan to make other labels that would be the other different call signs I had during my service. I was a tanker and served 2 year in Iraq. The front label should just be artwork and and wine name. The back label will hold all the required legal information. I only want the winery logo on the back label.
What to avoid
I like the red devil idea but not set on it. I dont want it over sexualized.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Stephen Watson collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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