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tommasocanella got their new product label by running a design contest:
Check out tommasocanella's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
Casa Vinicola Canella s.p.a.
Existing website
https://www.canellaspa.com
Product name
Prosecco Rosè DOC
The Brief
Description of the product
Since the beginning of the last week, we are now able to produce this new product: prosecco rosè. The two names combined (prosecco+rosè) are really good from a marketing point of view. We really would like to have a great label for this product. As well for the supermarket/groceries, but also for restaurants, bars and patios.
Description of the product target audience
Mainly women, our target is especially for young people.
The Brief
Style attributes
The Brief
Design needs
I'm going to send you a lot of images of inspiration. We would like something really different from all our others packaging (check the website!), we don't need anything classic but we can think something that is different from the typical labels in the wine industry. Especially, something related to our zone (Venice, sea, boats) in a vintage key (take a look at some posters I've send to you, they're all from the 50s and those ads were a campaign for the tourism in our zones) but very affective to the young generation. Prosecco Rosè for us would be something very casual, let's imagine to drink it close to the pool in a hot sunny day. Attached, you can also find our rosè we are producing at the moment, just for giving you the idea of our bottle shape (very round with the mushroom cork). Also, we are working with a very nice labels producer, so please don't hesitate to add any embossed part, gold/silver detail and so on.
What to avoid
Take a look on our other rosè. That's going to be totally different :)
Package dimensions
We can talk about it in a second moment. Normal bottle, 75 cl.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
tommasocanella collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Excellent! As always...
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
New label for white sparkling wine
Our clients are generally young people, boys and girls but also some elderly because it is a traditional wine.
entries
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Unconventional label for a sparkling wine
Our target is a premium consumer, professional, age between 30-45, both genders. Our ideal client is looking for a fresh
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Cerco un Design molto elegante per gamma vini di alta fascia
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ETICHETTA PER SPUMANTE ROSE' BRUT / LABEL FOR ROSE' SPARKLING WINE
Pubblico dai 30 anni in su, winelovers, frequentatori di ristoranti.
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