samkautz got their new product label by running a design contest:
Product Label Needed For Innovate New Beauty Brand!
Check out samkautz's Product label contest…
Cosmetics & Beauty
Pure Custom Apothecary
Description of the product
Natural bath and body bases made with organic ingredients that our clients are able to customize by adding essential oils, and other additives such as stem cells, kelp bio-ferment, goji berry extract, etc.
Description of the product target audience
Male & Female, 18-65, median to upper income. E-commerce platform.
We are looking for something that stays relatively simple, but also has a pop to it. It does not have to be overdone or flashy. Our brand image, and website (under construction) offer clean lines and a black and white theme. I will provide our existing logo for reference, however, our logo does not need to appear on the label. Possibly just the word "Pure" or jut the logo artwork, but this is also something we will ultimately leave to your creativity. We would like the front of the label to have a designated are for the product name and an area for a short description of the product (I will provide examples of both). The product volumes will vary, i.e 4 ounces, 8 ounces, etc., and we would like a designated area on the front of the label for this. The back of the label should be typical with an area for ingredients, I will provide examples for this information, but it will change for different products and we would only request a specific area for this information on the label. A short "Usage" area where we can provide product usage instruction. The Lush label photo provided is a good template to use for what we have in mind for our products. We will also offer several essential oils and additives that will be mixed in with the products we offer so that our clients can customize their items. We will need the back of the label to include a small area labeled "Essential Oil(s)" for us to write in the essential oil name chosen. Also, a small area that will be labeled "Supplements" to write in additives chosen by clients. We have played around with the idea of having two small empty white boxes for this information, but ultimately we will leave this up to your creativity as well.
What to avoid
The 4 ounce jar has a listed label panel of 39 mm x 219 mm (1.54" x 8.62"), the 4 ounce bottle has a listed label panel of 46 mm x 148 mm (1.81" x 5.83") , the 8 ounce bottle has a listed label panel of 69 mm x 179 mm (2.72" x 7.05"), the 16 ounce bottle has a listed label panel of 88 mm x 225 mm (3.46" x 8.86")
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
samkautz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Ve is an incredible graphic designer! The work that she has produced for our company was beyond the scope of what I had envisioned for our brand and packaging, we can't quite believe it! Ve is creative, knowledgable, honest and is simply a pleasure to work with. We are thrilled to be working with her again on the next 3 products and will continue to work with her as our business grows. Incredible work Ve, Thank you :)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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