andrew.wegrzyn got their new product label by running a design contest:
Help Create a Shave Cream Label Fit for a King.
Check out andrew.wegrzyn's Product label contest…
Cosmetics & Beauty
Description of the product
The product is a high end shave cream called Helmsman. Our goal is to provide the highest quality shave cream for men seeking a premium experience.
Description of the product target audience
27-45 year old men in the US at an income level above the average.
We need a label (front and back) designed for the product. We have our logo and colors chosen (see upload; dark blue and white). The label should reflect a minimalist style, with an overarching high-end nautical theme. The tube color will be white so a dark blue color on the white tube with other designs or colors printed on the label will be fine. But please use white as the backdrop. There will be a mat finish label afixed to the tube. Lettering and design will thus not be printed directly onto the tube, but onto a label. Please use a white background with blue lettering for the logo and then any other colors you deem appropriate for lettering. The tube size is as follows: Large (6 oz) - L = 134 mm, H = 148.6 mm, W = 40 mm at bottom, 80 mm at top. For the front of the label, we are looking for a clean, minimalist look. We would like the logo at the top half of the tube and separate the logo which should be quite prominent from the text below - The words "Shave Cream" should be on the front - Put a line or an elegant squiggly line below the logo itself and put the logo toward the top of the tube. - Create a boarder around the whole front, either a solid line or twisted rope in the same color as the logo - put the volume in mL and in oz (6 oz / 177 mL) at the bottom of the tube - It should say "Original Scent" as well - Should say Paraben free, gluten free, not tested on animals, and tubes are BPA free and also Made in the USA. For the back: - put a small rectangle in the bottom right for space for a bar code. - Add our website is "BeTheHelmsman.com" - For the copy on the back, at the top of the tube, we want to say, "The finest products for men who demand the best. Simply the best Shave Cream money can buy. " and below it, "Directions: It's Shave Cream, you know how to use it. Just don't eat it." Leave ample space in the middle for the ingredient list as well, we will add this in ourselves but want to reserve an area for the ingredients.
What to avoid
Please avoid use of stock imagery. Please avoid a cluttered view. We want a sleek, clean look without a lot of unnecessary language and clutter. Pretty much the opposite of Dr. Bronners's label.
Large (6 oz) - L = 134 mm, H = 148.6 mm, W = 40 mm at bottom, 80 mm at top. It is a 6 oz tube.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
andrew.wegrzyn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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