ShalonP got their new product label by running a design contest:
Design a trendy product label for a new skin care line
Check out ShalonP's Product label contest…
Cosmetics & Beauty
Raw Gold Cosmetics
Cleo Face Mask - 24K Gold Collagen Facial Mask
Description of the product
This gold face mask is used for the following - Moisturizing, Whitening, Anti-Wrinkle, and Oil Control The face mask gradually dissolves under body temperature and permeates quickly into the skin Here is a link to the exact product, however we will be putting our own beautiful label on this. https://www.amazon.com/Luxurious-Gold-Bio-collagen-EBP-Medical/dp/B00AXDCVB0
Description of the product target audience
Our market is a young, trendy, social media savvy, female who longs to feel sexy.
We are looking for a minimal design that covers the front and pack of the packaging. We are looking for a beautiful, stylish, and trendy design. The packaging is plain matte white. "Cleo Face Mask" is the name of the product and "24K Gold Collagen Facial Mask" is the subtitle. Feel free to arrange that however you like. On the front, we only want our logo, name of the product, an image, and the words "Moisturizing" "Whitening" "Anti-Wrinkle" and "Oil Control" For the image, we want something that highlights a face to show it's a face mask. I had the idea of the the face being half gold and dissolving over to a clean face where we can "point" to and show the words mentioned above "moisturizing" etc. We like the idea of if being subtly abstract or with shiny gold brush strokes as well. Keep in mind that we are also going to work with the winning designer after the contest 1 on 1 to create a similar design for our other products which is the same collagen mask, but we have a version for lips, under eyes, and neck. So the idea is for this image to show which part of the body the mask is for. Face, neck, lips, or under eyes. So keep that in mind as you are creating this image. It needs to be formatted/transferred over for for the other parts of the face mentioned. For example, the version that is for lips, will just be lips. For this image, we prefer the color gold. Maybe show an explosion of gold for light or something. The back of the packaging will contain the following relevant info: How to use: 1. Cleanse and thoroughly dry your face. 2. After opening the foil package, take off the plastic liner. For the best result, put on the mask immediately after opening. 3. Apply the mask to your face, smooth the mask gently to ensure good contact with your skin. 4. Wear the mask for a minimum of 30 minutes. You can even wear it while you sleep. (No more than 12 hours). 5. Remove the mask gently. Do not reuse. Ingredients Water (Aqua), Glycerin, Polyvinyl Alcohol, Sodium Polyacrylate, Tartaric Acid, Grape Oil (Vitis Vinifera), Retinyl Palmitate (Vitamin A), Tocopheryl Acetate (Vitamin E), BHT, Methylparaben, Fragaben, Fragrance (Perfume), Phyto-Collagen, Aloe Vera, Green TeaMa Extract, Plum Extract. Caution 1. Avoid using on sunburned, scratched, or sensitive skin. 2. Stop using product if you feel any discomfort. 3. Keep away from children. 4. For external use only. *Edit* Hi everyone, we are really enjoying your designs. So I have a few updates and a few changes for the design. First, here is a link to one of favorite skin car lines that we love the design for. http://m.shop.nordstrom.com/c/ojas Notice how clean and simple it is. Now I've included a rough mock up of the design we are looking for here https://monosnap.com/file/4F3AuWNwMgPJHyJHsecTJUSweQ0mcB Take note of these things from the mock: 1. No stock imagery. We do not want to include images of actual people. 2. The 4 words we want to include are now "anti-wrinkle" "hydrating" "brightening" and "oil-control" 3. notice how clean and simply the design is 4. take note of the size proportions of the words. (Logo is largest, then CLEOface, etc. 5. "CLEOface" is the new name of the product. 6. We want to include an image of Cleopatra. This is just a placeholder image and not the image we want to include. This is where you will have to use your creativity. We want a clean sophisticated image that is more of an outline or reference to cleopatra, but is clearly cleopatra. We would also like this image to be only white, gold, or black. (Or a combination of them) And we want her face to be gold and obvious she is wearing a face mask. 7. We've removed the "cosmetics" part of the logo and left only "RAWGOLD" 8. The pyramid shape of the words. We like this because it is another reference to the Egyptian theme. Not pictured is our tagline that we want to include on the back of the package. "Preserve your youth"
10 3/16 in. wide x 8 3/16 in tall
$1,199 Platinum package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
ShalonP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Male, 18-45, UK, US,DE, Car enthusiasts
People who desire healthy skin
Our target audience: Age 25-45 Gender Female Location Estonia Income level above average/ average