zjbrown91 got their new product label by running a design contest:
Design a product label for a plant-based skincare company
Check out zjbrown91's Product label contest…
Cosmetics & Beauty
brown & coconut
Description of the product
Formulated with pure, plant ingredients, this face wash is gentle enough to cleanse your skin without disturbing its delicate balance, yet powerful enough to remove dirt, makeup, and other impurities. Our blend of nourishing oils works to calm irritation, fight acne, and restore and maintain balance of normal, oily, and dry skin.
Description of the product target audience
Men and women. Ages 25-45. USA. Income level: $40,000-$80,000. Health conscious, focused on reducing exposure to chemicals. Value simplicity, purity and a natural way of living. Values quality.
We want a simple black or white label that feels high-end with gray accents if necessary. We would like the entire label to be simple, uncluttered. We want the front of the label to have the logo, the name of the product, product benefits, products ounces. It can contain 1 or 2 ingredient highlights but doesn't have to. The back of the label must contain product description, directions, ingredient list, and company name, address and website. We want the label to be able to stand out a shelf and speak for itself, while maintaining the simple appearance. TO BE INCLUDED ON LABEL: Front: 4 fl oz Product description: Formulated with pure, plant ingredients, this face wash is gentle enough to cleanse your skin without disturbing its delicate balance, yet powerful enough to remove dirt, makeup, and other impurities. Our blend of nourishing oils works to calm irritation, fight acne, and restore and maintain balance of normal, oily, and dry skin. Directions: Gently massage a few pumps onto wet skin, moving in circular motions until all areas of skin are covered, then rinse. Use morning and night. Separation is natural, shake if needed. Keep out of cooler temperatures. Ingredients: Aqua (Distilled Water), Aloe Barbadensis (Aloe Vera) Gel, Decyl Glucoside**, Coco Glucoside***, Montmorillonite (French Green Clay)*, Citrullus Lanatus (Watermelon) Oil, Radish Ferment Filtrate*, Hydrocotyl Centella Asiatica (Gotu Kola) Extract*, Cannabis Sativa (Hemp) Seed Oil*. Citrus Medica Limonum (Lemon) Fruit Extract*, Cymbopogon Schoenanthus (Lemongrass) Oil, Juniperus Communis (Juniper Berry) Oil, Cananga Odonata (Ylang Ylang) Oil * Organic ** A gentle, biodegradable surfactant derived from coconut and corn *** A gentle, biodegradable surfactant derived from coconut, corn, and fruit sugar Company info: Brown & Coconut, LLC. Boston, MA 02111 brownandcoconut.com
What to avoid
No stock imagery, no serif font. If any illustrations are used, they must be your original work and hand-drawn. We are really open to illustrations!
Feel free to get creative with the label size. We can go smaller than this: this is the largest size the label can be Height: 2.25 Width: 5.75. If you need a bleed its 1/8" all around.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
zjbrown91 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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