Abralee got their new print or packaging design by running a design contest:
Create the next print or packaging design for Basic
Check out Abralee's Print or packaging design contest…
Cosmetics & Beauty
A line of hypoallergenic skin care creams and lotions which is suitable for sensitive and problem skin.
What's your vision?
Come up with the packaging design for a range of hypoallergenic skin creams and lotions. The design concept should be applicable to a unit box, printed on a tube (for hand cream), or the printed label for a jar of ointment (etc). The product is to be sold in drugstores and pharmacies, and specialty skincare stores - comparable brands are Simple (www.simple.co.uk), Cetaphil (www.cetaphil.com), and Physiogel (www.physiogel.com). Hence the design direction should clean, uncluttered, sophisticated, and inspire confidence that this has been scientifically formulated and dermatologically tested. The attached DRAFT layouts are simply to show the type of text and dimensions of the print areas (1:1) that are required for the first 2 products in the range - AquaCream and Emolin. You do not have to develop separate designs for each, just a template that can be applied to different products. The design is to include design proposals for the "BASIC" logo which is the common identity to be carried throughout the range. *NEW* Please see the file "basic logo.png" as the preferred layout of the logo format - big "B" with the word "Basic" below it (either upper or lower case). Logo font may be changed.
The packaging design must have a strong visual impact on the shelf. The main brand (BASIC), product name (AquaCream or Emolin), and product description (moisturiser, etc) should stand out clearly and be legible - not lost in the design. We are targeting these products at mostly women, PMEB, educated, working adults. They want to believe that BASIC can offer them the right products for their sensitive or problem skin - so it must look clinical, scientific, yet sophisticated enough to be a high end cosmetic.
$295 Silver package
Every design category has flexible pricing for all budgets.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their print or packaging design.
Designers across the globe delivered design magic.
Abralee collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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