I would like to create a flyer that I could distribute in local cafes, diners, cinemas, parks, etc. - places where parents with small kids tends to hang out a lot.
I am a passionate and playful tutor, very good at motivating people to discover to joy of photography. I want to encourage the creativity that people have but may not be able to practise because they lack the photographic skills. So my main point is that I will teach people how they can take great pictures of their children in a way that is fun both for them and for the kids.
The flyer would ideally be playful, a kind of invitation to experiment and acquire new skills in order to have lots of photographic fun and create lovely images of your children on your own. I think that the notion of an invitation is important, so in a way this flyer is also an invitation card.
What kind of flyer would I need:
Well, as a photographer I know that it needs to be visually striking but I also know that I should trust the designer and give him or her the creative freedom that we all need. So take the following as a guideline. I am very much looking forward to Your creative ideas!
The flyer needs to direct people to the specific web page where they will find all the information about the course which means that there is no need for too much text. I would like something spacious, clean, playful.
One possible direction is going vintage, think in terms something Victorian, very British, like an illustration for a A. C. Doyle story! I also had another idea: I have purchased a few vintage kids and family photos on eBay (1920s-40s, etc.) that are fun with full of charming imperfections. I would love to incorporate these in the flyers, perhaps with a catchy phrase of how these photos are fine for their times but if people want to take better images of their beloved ones, my courses are the solution.
Should the design be two-sided (I am open to your suggestions) I also had to notion of having one part/side of the flyer very old-fashioned (like a newspaper ad from the 1950s selling a product), monochrome, perhaps sepia-toned or even in the style of a Victorian etching. This is where the vintage photos could be used. And the other part/side could be the 'present', fun, colourful (but a reduced palette) using photos that I also have on the page for the course.
I would also be interested in ideas that would allow people to fold out part of the flyer - e.g. a landscape-oriented design, where 1/3 is folded over the 2/3, so the 2 thirds that people see would be e.g. the monochromatic part, folding the top third out would expose the two colour thirds.
Well, this is the brief brief. I would be very much interested if this is something that you would feel like working on. I would also love to hear your creative ideas and, naturally, being budget-conscious, would also welcome if you could tell me more about your fees and my options.