DrewThready needed a new logo design and created a contest on 99designs.
A winner was selected from 108 designs submitted by 22 freelance designers.
bornthready.com
Born Thready is a custom apparel business based in Sydney Australia. We serve the music, surf, skate, street, outdoors, lifestyle and technology markets. My Target audience are energetic young or young at heart Entrepreneurs. That t-shirt that's nice and soft, that's just the right fit, that hoodie your girlfriend keeps sniping, emblazoned with you brand, band, gym or company name. It's high quality merch that people don't stop wearing.
The elements of this business are straight forward, think skateboarding, graffiti art, streetwear. Nice rich vibrant colours. Cursive and bold elements. Don't be afraid to use some distressed effects, but if you use it, don't go overboard. Drop Shadows, Over-spray, stenciling, Runs, drips, ink and splotches are fair game, as long as they are used sparingly. Resist the urge to go overboard, we need a polished look, street but public...
I really like the font used in "Threads" not dead, and in "Theory" in simulation theory (but thicker and bolder). I like the bright colours Santa Cruz uses, and the illustrative style.
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