REBRANDING for a shorter name

Tough Jobs, Tough Job Experts, Tough Job PRIDE, Tough Job Pride

Construction

J.P. Cullen & Sons, Inc. - Wisconsin-based commercial contractor with select territory of focus in Wisconsin, Illinois, and Iowa. Since 1892, Cullen sought the toughest jobs that no one else could do. Each job required solving a problem, looking for a way to do something that couldn't be done. On time. On budget. The right way. Tackling the toughest construction jobs in the Midwest region, Cullen has created an expertise that is unrivaled. Key markets are public and municipal projects, healthcare, education, technology, arts and entertainment, sports venues, commercial and industrial facilities, and historic restoration. It's a matter of P.R.I.D.E. - Personal Responsibility In Daily Excellence - for which Cullen is known. As a fifth-generation family-owned business, this attention to quality, craftsmanship, and work ethic is fundamental throughout the company. The family's work ethic is just as strong in the newest generation of leadership. What makes our difference? It's the people. When you do tough jobs and tough jobs only, you are always finding new situations that cannot be done. It's the constant search for "making the impossible dream possible." Our perpetual pushing of the envelope on areas like working in active construction, delivering within 1% every time, on time with clients that have many and diverse stakeholders requires a different kind of employee. Cullen people are proactive, resourceful, collaborative and are the kind of people who don't run from adversity, they run into, knowing there is always a way if we work together.

In the attached PDF, samples are shown of our current logos as well as others we like. Descriptions are noted beneath each logo. They are good representation of the types of concepts we would like to see developed: word mark, letter form, and word mark. Also, provide variations of the JPC Pillars where you can and incorporate the new taglines with the pillars, as well as without the pillars. The current corporate red color is PMS 194. The logo needs to be developed so that it works well on it's own in black & white, 1 color, and three color. Reverse versions are also necessary. The smallest the logo would be imprinted on would be on a golf ball or pen. Design the logo with the intent of easy in readability from this smallest format to large scale on cranes, construction equipment, signage, and work trailers.

Every design category has flexible pricing for all budgets. Logo design starts at €269.