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The Brief
Slogan
Wo Kneipp zu Hause ist
Industry
Travel & Hotel
About us
ENGLISH _______________________________________________________________________________ WHO WE ARE: We are the cure- and tourism business Bad Wörishofen and a local ... It is our aim to polish up the image of Bad Wö... So far Bad Wörishofen stands for cold water (Kneipp rinses) and old ... BAD WÖRISHOFEN: Bad Wörishofen is the first, biggest and most important Kneipp Spa in Germany (of a total of about... spas) and is situated in the so-called “gentle” Allgäu ... People who appreciate hiking and/or cycling without having to conquer high altitudes differences, come to ... The unique feature of Bad Wörishofen is Father Kneipp having lived here and that he developed his naturopathic ... This gives Bad Wörishofen a unique competence on the basis of which a variety of health and wellness vacations are ... OUR WEBSITE: ... OUR MOVIE: ... OUR TARGET GROUP: Our target group are health conscious people aged... and upwards on the one hand enjoying our versatile holiday offers (hiking, cycling, culture) and in addition intend to do something for their ... Moreover, we would like to address to people who already have concrete health problems (such as back pains). GERMAN _______________________________________________________________________________ WER WIR SIND: Wir sind der Kur- und Tourismusbetrieb Bad Wörishofen und ein Amt der ... Unser Ziel ist es, das Image von Bad Wörishofen ... Bislang steht Bad Wörishofen für kaltes Wasser (Kneippgüsse) und alte ... BAD WÖRISHOFEN: Bad Wörishofen ist das erste, größte und bedeutendste Kneippheilbad in Deutschland (von rund... insgesamt) und liegt im sogenannten "sanften" Allgä... Zu uns kommen Menschen, die gerne Wandern und/oder Radfahren ohne extreme Höhenmeter überwinden zu mü... Das Alleinstellungsmerkmal von Bad Wörishofen ist dass Pfarrer Sebastian Kneipp hier gelebt und sein Naturheilverfahren entwickelt ... Das verleiht Bad Wörishofen eine einzigartig Kompetenz, auf deren Basis die mannigfaltigsten Gesundheits- und Wellnessaufenthalte im Kurort angeboten ... UNSERE WEBSEITE: ... UNSER FILM: ... UNSERE ZIELGRUPPE: Unsere Zielgruppe sind gesundheitsaffine Menschen ab... Jahren, die einerseits unser vielseitiges Urlaubsangebot (Wandern, Radeln, Kultur) nutzen und zusätzlich etwas für Ihre Gesundheit tun ... Außerdem wollen wir Menschen ansprechen, die bereits konkrete Beschwerden (... Rückenprobleme) ...
The Brief
Color inspiration
Other color requirements
- rather nature than dazzling colours - keine Leuchtfarben, gerne Naturtö...
The Brief
Design style
The Brief
Other notes
ENGLISH _______________________________________________________________________________ Important for us: Sebastian Kneipp and his five elements water, herbs, nutrition, exercise and ... This is what Bad Wörishofen stands ... Maybe with a little wave or Kneipp himself in a new way? The wide range of touristic activities in Bad Wörishofen is divided into 4 theme ... The first three theme worlds are touristic and apply to health conscious ... ... ... Means effortlessly hiking and cycling, playing golf, swimming, tennis, ... in the gently rolling countryside Allgä... ... ... Stands for slowing down and living more consciously which both are essential elements of the Kneipp ... ... Eat ... Stands for a healthy and natural nutrition enriched by the knowledge of healting herbs according to the Kneipp naturopathic ... ... ... Our fourth theme world is focussing on the medical competence of Bad Wörishofen with an emphasis on the spine, blood circulation, stress/... Our special desire is to update and make more appealing our existing logo around our claim: Where Kneipp lives! We want to switch our image from "old water / old people" to "neverland-feeling". People visiting the Allgäu think of a cure ... We need a recognition value for the town and kneipp as ... GERMAN: _______________________________________________________________________________ Wichtig wäre uns, Sebastian Kneipp und die fünf Elemente seines ganzheitlichen Naturheilverfahrens einzubinden- Wasser, Bewegung, innere Ordnung, Ernährung und Krä... Das Spezielle, Besondere des Ortes sollte in Erscheinung ... Vielleicht mit einer angedeuteten Welle oder Kneipp? Das vielseitige touristische Angebot von Bad Wörishofen ist in 4 Themenwelten ... Die ersten drei Themenwelten sind touristisch und beziehen sich auf den gesundheitsbewussten ... ... ... im sanfthügeligen Allgäu steht für unangestrengtes Wandern und Radeln, für Golf, Schwimmen, Tennis ... ... ... steht für Entschleunigung und Achtsamkeit, beides wesentliche Inhalte der Kneipp ... ... ...ßen steht für eine gesunde und natürliche Ernährung bereichert um die Kräuterkunde nach dem Kneipp`schen ... ... Verlä... Unsere vierte Themenwelt fokussiert sich auf die medizinische Kompetenz von Bad Wörishofen mit Schwerpunkten Rücken, Durchblutung, Stress/Erschö... Unser spezieller Wunsch ist es, unser bestehendes Logo zu modernisieren und zu ... Ergänzt um unseren Claim: Wo Kneipp zu Hause ist! Weg vom Image "kaltes Wasser/alte Leute" - hin zum "Neverland-feeling". Menschen, die hierher kommen, denken an eine heile Welt im Allgä... Trotzdem wollen wir einen Wiedererkennungswert für den Ort /Kneipp ...
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It all began with a design brief.
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Designers across the globe delivered design magic.
design entries
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Client review
This is the second time we've been working with David. He has great ideas and reacts promptly.
FundTechAlong the way, they met lots of talented designers…
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