Lyndon323 got their new logo design by running a design contest:
logo for VIP Link
Check out Lyndon323's Logo design contest…
1 Company Information Technology and Communications company that is based in Hong Kong with global presence and operations also in Australia. 2 Background The brand is setup to facilitate sales of a range of networking products and services. The core offerrings are mostly oriented towards the sale of the Viprinet products but the brand itself must stand alone and also be able to represent the core values. The core values are: • Quality is premium • Simplicity is sophistication • Networks can be made premium and simple 3 Products & Services • Viprinet range of bonding products and accessories • Other 3rd party sundry accessories • Consulting Services to setup and manage networks • Rental of network solutions including Viprinet • Premium technology solutions for networks • Bolt-on feature items to networks • Bolt-on facilities to enhance networks • Support of network products and services • Wireless & Mobility network technologies • Network Security solutions • Emerging network technologies 4 Colours & Style Colours: We like the green flavours used in the Viprinet logo and style materials - see www.viprinet.com Style: The style of the logo must be clean and fresh, simple and not cliche. The freshness and clean lines of Microsoft.com website are good but we are about premium networks not everyday software. The Viprinet logo is strikingly different - we like that edge 5 Target Audience Our target audience is global and they purchase networks and associated solutions for their businesses and their customers. Reach: GLOBAL Age group: 20 - 50 yo Gender: Mostly male audience but do not want to alienate females. Nationality: Open - Must include Asian, North American, Middle Eastern, European and Australian. Size: SME, Meduim Enterprise, Large Enterprise, National Corporations, Governments, through to Multi-national corporations Segments: IT Systems Integrators, Retail and Multi-location businesses especially franchises, IT consultants, Network providers (Voice & Data), Hosted Solution Providers, Government, Emergency Services, Broadcast Media, News Agencies, Multimedia content providers, Security Providers, ISP's, Conference Centres, Sporting Arenas, and other organisations. 6 Semiotics Viplink = V.I.P. Link Meaning - Especially appealing to the notion of VIP QUALITY Link meaning Network links - business links VIP = Special, quality, premium Link = Networks, linking, IT, Telco, data Special - of a distinct or particular kind or character, distinguished or different from what is ordinary or usual Quality - an essential or distinctive characteristic, property, or attribute, character with respect to fineness, or grade of excellence, high grade; superiority; excellence Premium - of exceptional quality or greater value than others of its kind; superior Networks - a system of interrelated relationships, buildings, offices, stations, locations etc., especially over a large area or throughout a country, territory, region, etc Linking - anything serving to connect one part or thing with another; a bond or tie, a unit in a communications system IT - the development, implementation, and maintenance of computer hardware and software systems to organise and communicate information electronically. Telco - a telecommunications company which may or may not provide other phone services such operating long- distance/international backbones but the name telco usually emphasises its operation as a local service provider. Data - individual facts, statistics, or items of information 7 Must do Must be simple and appealing to audience Must be able to be used inside square formats e.g. 20x20, 40x40, 200x200 Must be suited to long-term use - e.g. will not date within 5 years Must be suitable for Trademark Must ensure logo is easily used as a multi-purpose logo e.g. print, embroidery, screen, etc Must be identifyable as being a technology company Must use Name as adjunct to image - i.e. not use name in the image Must visually appeal as being quality brand Must use public or free fonts and provide these as part of the design 8 Must not do Must NOT breach any Trademark Must NOT be passing off as any other company Must NOT be a duplicate of another logo Must NOT breach any Copyright Must NOT be offensive in any way including cultural sensitivities 9 Fine Print Final imagery of winner must be delivered in multiple full vector based formats - .EPS .PNG .AI .TIFF etc Final imagery of winner must be delivered in 300dpi rendered formats .JPG .GIF .BMP of at least 2000pixels wide Final imagery of winner must be delivered within 24 hours of winner being announced Final design must have all Copyright rights transferred to the competition organiser Any questions welcomed - please email directly
Logo types to explore
A$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Lyndon323 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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