We prefer designs that do not try to extend letters upward into the shape of a roof. We want the 'LANG HOME' to be clear and legible at a glance.
We also don't like "LH" or "LHE" letters being put into the shape of a house at all.
We most likely won't want windows in the design.
We don't like swoops and circles as our logo will be more angular.
We don't like lines that come to a point. Looks too much like a mountain and does not match the font options.
We also do not prefer designs with clip-art-looking 'roof' graphics that could more or less be used with any other roofing company. We like the focus to be on our name, with slight graphic tweaks that keep the focus on the name not the graphic. If the name can be easily swapped out for another roofing company's name (i.e. most things on the google images page for 'Roofing Logo'), we don't really like the design.
We've seen some great, simple concepts so far, keep them coming!
We are updating our website now; please see our staging site for design: http://lhe-beta.savagemg.com/
We are a Chicago-based company "specializing in residential Roofing, Siding, Gutters, Soffit and Fascia." We do not do any commercial work, only residential. Our brand skews slightly toward luxury, but we don't want to look so high-end that an average suburban family would think we will be too expensive. Our workmanship and pricing for roofing & siding are mid-to-upper market. Our target market is middle and upper class homeowners in the southwest suburbs of Chicago.