colbswanson got their new logo design by running a design contest:
Logo for ASMBL - a new company utilizing technology to change how we design and build furniture to homes
Check out colbswanson's Logo design contest…
ASMBL is a design and manufacturing company utilizing CNC router technology to change the way we create, build and deliver furnishings and homes, directly to consumers. CNC routers use digital files to create precise joinery in plywood (or other sheet goods) that can then be easily assembled into furniture, housing, or other products. ASMBL is focused on hacking the building industry (which is bloated w/ inefficiencies) and creating more personalized, easy to assemble and easy to affordable options for consumers. Target Audience (we have 2): 1. Men and women; Ages 25-55, who are Sophisticated DIYers. They are motivated to save money by assembling products themselves and are comfortable with (and enjoy) experimenting, learning, testing new products-finding high quality products is of great value to them. Their hobbies may include woodworking, MakerSpace, technology, architecture, DIY 2. Small Land Developer/Builder. Their motivation is how quickly they can development a housing community and their goal is to use less labor and offer unmatched value to a buyer.
Other color requirements
We use primarily plywood (engineered wood) to manufacture our products but they have varied finishes (stain, paint, laminates, veneers); Prefer something “natural” or clean-looking; Needs to work on both light and dark colored background.
Values we are trying to communicate: Inspiration; High quality design, Innovation/technology; value; speed. We like the idea of stylizing the lettering of our name (ASMBL) to look like a "tool path" which is what a CNC router machine follows when cutting out the parts (video to see how CNC router works: https://vimeo.com/137785029). We are disrupting the way traditional players have delivered their products to market by allowing personal design and fabrication of all things related to the home and interior furniture (i.e. murphy bed, cabinets, tables, etc.). As you can see in our uploaded images, the cut pieces have intricate joinery/edges that we’d like to utilize in the logo design. The pieces fit precisely and easily together creating very strong structures. We do not want any nails or bolts shown in the design as this type of building doesn't really use either. Stylistic preferences: “Bold sophistication” with clean lines
A$669 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
colbswanson collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Homeboy did a great job w/ his design and responding to all of our request. The reason he won our competition was b/c he submitted a wholly unique text and graphic design that showed his creativity and interpretation of our design brief ... we had over 500 submissions.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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