IngNL got their new logo design by running a design contest:
Help my salon with a new logo
Check out IngNL's Logo design contest…
Cosmetics & Beauty
'My salon' will be an online booking platform (website) for beauty treatments (hair dresser, massages, pedicure, etc). Key words that fit the proposition are: Feminine, Classy, Fabulous, Enjoying life, Convenience and Anytime/Always on. The logo should communicate: ‘It’s nice to be a woman.’ p.s.: In 'My salon', 'Salon' should be the dominant word - 'my' is used as 'mine' / 'my own' Target audience: Women with a busy life-style who are looking for a convenient way to ensure they can take good care of themselves. They know what they want, but don't always find time to get it. The website should make their life easier by providing quick overviews and 24/7 booking possibilities.
Logo types to explore
First my apologies: I am doing what is probably many designer's nightmare..: I'm changing the briefing during the process.But during this process I have learnt a lot from the designers. I have seen a struggle with the name 'My Salon' which was already a name I wasn't certain of. Therefore, after consulting with the team, we have changed it to 'Salon Booker'. Moreover, I really liked different elements of the various designs and also found some designs in the Logo Store that really fitted well with the concept. I have tried to combine these into the example logo in this brief. This version looks bad as it is my own cut-and-paste version, but it does show what I am looking for.Now I'd like to ask you to make a decent logo out of this..Details of the brief:- This combination of elements of text and images of women should be used like they are presented in the example- Use this idea of the running 'woman-in-a-hurry', but make her look a bit more feminine (skirt/dress & higher heels, nice hair). This woman should be the same woman as the one sitting on top of the 'B'.- Write 'Salon' in a playful manner and 'Booker' a bit more serious/business style, but still creative/original like the way the double 'oo' is now written. - Put the other woman sitting on top of the 'B' of ' Booker' with her shoe sliding off. It would be great if she would be holding a laptop on her lap.- Use the colors Grey, Black, White and Pink. The pink should not be too dominant. And if you believe another color would work better or should be added, I am open for suggestions.I would like to use the images of the women as separate images as well and to be able to use the (inverted) logo on a black background. Again, my apologies for changing the briefing, but hopefully this gives some better direction of what is requested and inspires you to make something nice.
£199 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
IngNL collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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