Brinc got their new logo design by running a design contest:
Create a logo that reflects the merging of technology with everyday life!
Check out Brinc's Logo design contest…
The Client - Brinc Brinc is the world’s first end-to-end integrated platform designed to support global IoT entrepreneurs by accelerating IoT startups from concept to sustainable commercialization. Offering a new blend of acceleration, product development and sales, Brinc supports today’s global IoT entrepreneurs at all stages. Led by a dedicated team of in-house experts that combine the best from accelerators, consultancies, service providers and distributors, Brinc enables IoT founders to focus on building their company and next generation of smart devices. Hardware is hard but building a sustainable IoT business is harder. We’re passionate about helping founders build their company and supporting the next generation of smart devices. To do this we’ve designed a hands-on program tailor-made for IoT founders’ unique journey from business model development, market validation, product development, manufacturing to global distribution. Designer Objective: We need a logo designed for a conference we are organising. The name of the conference is "Internet of Life Summit" - We would need a logo in Ai and something we could use repeatedly. We would like a full branding kit, so different variations of the same logo, such as monograms and icons. Event Background: This event was held last year under name ‘Launch Consumer IoT Summit’, we have now decided to re-brand the summit and expand the scope into not just IoT (Internet of Things) but other future technologies such as Virtual Reality and Artificial Intelligence. The event will be held in Hong Kong at a new venue in the city named PMQ, a transformed historical compound developed into a unique hub of broad appeal to serve the evolving creative industries. The event is expected to have 1000+ attendees and is position itself as a place to learn about the future of IoT and other technologies. About The Internet of Life Summit (IoL) Summit: What: The Internet of Life Summit is the merging of technology with everyday life which positions consumer IoT as the greatest potential to change the world we live in. Experience the future, get inspired and hear from those who are driving the next generation of technological breakthroughs. Why: The dawn of the the Internet of Things (IoT) era is already upon us, but for many people there is a chance that the future impact of IoT is still unclear. When it comes to placing a number on the IoT economy, different experts have different predictions, simply estimated “the economic potential is something that is going to dwarf the Internet and mobile combined.” The Internet of Life Summit is designed as a place to showcase the new reality of a world without limitations by providing access to influencers that are shaping this new economy, startups that are breaking down barriers and investors that are enabling this revolution. Explanation: (IoL) Internet of Things is more about Products and the technology behind it - Internet of Life is more about how we live and the technology behind it IoL is about how connected products help us LIVE better It is not just THINGS anymore Deeper conversations about where our industry is going - rather than what is happening now Potential of IoT/VR/Ai is unclear - we want to educate attendees about this Need to show people what they have not seen before (Research) We want founders to leave inspired to go change the world using technology We want Investors to understand the growth potential of this market We want to facilitate relationship building with IoT ecosystem players - e.g. vendors manufacturers Focus on IoT right now - but room to diversify into other future technologies Overall Summit Goals IoL is positioned as a place to discover the world’s breakthrough technologies A place to hear about the future of tech from globally recognized presenters A platform to explore the companies who are building the technology driving exponential change Meet innovators, investors, business leaders, and entrepreneurs, and leave with a tangible grip on the future of tech A platform for groundbreaking announcements on the future of new technologies such as VR, Ai and IoT A place to see new ideas and technologies from the best and brightest startups Summit is known as the leading Consumer IoT conference in the global IoT ecosystem To promote the use of the larger summit community as a resource and support network. To create a community of socially minded individuals and entrepreneurs that fosters the exchange of ideas, knowledge and resources, catalyzing and promoting the IoT entrepreneurship movement globally To form a global community around IoL and promote spin-off events globally under the IoL brand - IoL events are produced independently of the Internet of Life Summit - each event curates speakers on their own, but based on IoL's format and rules. Summit Objectives Source international speakers who are on the Brinc of new discoveries and technologies set to change the way we live Source international startups - launching new products or building products that change the way we live A summit that prides itself on curated quality content Showcase Hong Kong as an IoT startup hub Drive registration in the form of attendees, participating startups, speakers and sponsors On-board a new IoT company into the Brinc Program Brinc Tie-in Position Brinc as a leading IoT expert and player in global IoT ecosystem Engage with global and regional influencers (eg media, investors, partners, etc) to help articulate Brinc vision of IoT/future of technology and its approach to this Demonstrate strength of Brinc platform to new target audiences Support channel development and drive deal flow for Brinc Target Audiences Founders Design Vendors R&D Vendors Manufacturing Vendors IoT Platforms Software Vendors Distributors Investors Corporates Technology Enthusiast Moodboard The Logo The logo should have the name of the conference in it as well as a graphic element. We would be interested in seeing logos that focus on the concept of Technology and the future as well as ones that are focused around the concept of a conference (significant meetup of people around a common theme/networking). Although this is a technology conference the logo should convey the idea of life. We see a lot of companies these days that focus too much on the technology, and even though all of these things are designed for humans, the branding often neglects the human element. We are also partial to logos with a clever angle that incorporate a graphic element into the actual name - for example a bird used as the letter B in the word ‘Bird’. Further Specifications Abbreviated version of the logo is required (IoL) Full conference name logo is required (Internet of Life Summit) Logo Integrated with Client’s current logo (Built by Brinc) Several Colour Options required All logos with version with and without conference dates (25-26 April 2017) Conference Monogram/Icons Colour Schemes We are flexible on this and have attached our company logo and colours and our Logo from last year’s event. We went with orange last year based on the below colour psychology: Color Psychology: The Color Orange Happy Energetic Excitement Enthusiasm Warmth Wealth prosperity Sophistication change stimulation The event website will be built around the new logo you design - here are some of the suggested colour schemes for our website. NOTE: We are still flexible with the colour - as long as it fits well with the overall theme of the summit. Logo Examples Original Designs Please ensure that all the designs you submit are original and not copied in total or in part from someone/somewhere else. Deliverables Print-ready logo artwork files: EPS and AI Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD Logo usage guidelines: PDF and hard copy Any font licenses and font files that may be used to complete the project Full-branding Kit Logo option integrated with Brinc Logo Attached Files Brinc Logo (Integration into new design logo) LAUNCH Logo (Example of last year’s conference logo) Suggested Colour Schemes Logo Examples Website Links Brinc Website http://brinc.io/ (Client’s Website) LAUNCH Website http://launch.brinc.io/ (Last year’s event website) LAUNCH Video: https://www.youtube.com/watch?v=P9PS_dxjhmY
Other color requirements
I'd like to explore the following colors: Aquas: Empathy, compassion, clarity and precision. Oranges: Creativity, adventure and happiness. Let designers make suggestions:
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Brinc collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
AntonInstant was brilliant, thoughtful and patient as we went through the design process. Did a wonderful job and was incredibly creative and responsive. We would work with AntonInstant again and recommend him most highly to anyone!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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