EricaBeth got their new logo design by running a design contest:
New Backgammon Brand -- Bring It to Life!
Check out EricaBeth's Logo design contest…
Games & Recreational
Brand Overview: • We are a new brand which designs and manufactures backgammon sets and equipment (i.e., boards, checkers, dice cups). Brand Mission and Vision: • We are re-inventing backgammon style to make it fun and modern and fashionable. • Historically, backgammon brands have been boring and stuffy. Backgammon brands usually use dull or muted colors and low-energy design elements. We are going to change all this! Target Audience / Demo: • U.S. women and men • Ages 25-50, with a bullseye of 35
Project Requirements: • A logo which includes: o The words “Backgammon Baby” in typeface or script o A mark which is an independent design element • The final version of the logo should include a version for use on a: o Dark or black background; and o Light or white background • A color guide which identifies all colors by RGB and/or CMYK. Creative Guidelines • Colors o Use one or more bright vivid color(s), but avoid color schemes which are psychedelic or fluorescent o Avoid traditional backgammon colors, like navy blue, forest green or burgundy red. Blue, green and red are not off-limits, but the classic shades listed above should not be used. • Typeface or Script o Should be distinctive, funky and high-energy • Design Elements o If you’re going to use a recognizable backgammon element such as dice, a dice cup, or a board diamond, be sure to create an original interpretation. o Don’t be afraid to venture into conceptual elements which you believe appeal to the demo (see below). • Stay away from anything stuffy or traditional or low-energy. No “cigar brand,” “country club” or signet designs. Our brand wants to create the following emotional responses in our customers: • Excited, fun and high-energy
$500 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
EricaBeth collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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