Company X got their new character or mascot by running a design contest:
Gateway Spokescow Character Design
Check out Company X's Character or mascot contest…
Gateway Computers is a beloved brand that started in Iowa and became a classic American icon for computers. The brand went dormant for a few years and has since been relaunched as a colorful blend of computers known for their quirky personality and colorful designs. The computers are sold exclusively by walmart.com and are known for their accessible price point.
What's your vision?
We are trying to create a character that can serve as a spokesperson or more specifically a spokesCow. Think of characters like the Geico Gecko. This character will be featured in two main types of media. The first will be quirky one-liners and cow puns that will be featured in brief ads online. The second type of media will be more of an announcement style video a la Johnny Ives of apple, but instead of our well-spoken Englishman, the announcement will be delivered by our bovine from Iowa. These character designs should be made with the intent that they will be animated. They should have a classic American aesthetic that appeals to the Walmart shopper as well as incorporates design elements reminiscent of its classic Iowa roots. It is a friendly, down-to-earth character, a little weird, but always positive and up for a good laugh. A lovable best friend.
please take note of all the content featured on gatewayusa.com as well as the gateway social media pages on www.instagram.com/gogateway to get a sense of what we have done thus far and inform the look, feel, and tone.
Every design category has flexible pricing for all budgets. Character or mascot starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
Company X collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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