EI - Jason W got their new logo & brand identity pack by running a design contest:
Technology Company Facelift!
Check out EI - Jason W's Logo & brand identity pack contest…
Our company is a long time installation contractor for low voltage related services. Historically EI only specialized in the installation of Dish video programming in single family homes. Since undergoing an ownership change last year in August, the company now specializes in Directv installation as well. We have added a comprehensive lineup of commercial installation services in buildings such as hospitals, nursing homes, hotels, bars and restaurants and other types of structures. We would like a clean and modern persona to display to our customers that portrays the culture within our company of providing excellent customer service and state of the art solutions. We would like to see the possibility of using the two main letters E.I from Electronic Innovations to develop a brand identity that can be used on attire, logo's, digital advertising, and most importantly on the front of our buildings. Our target audience is every day consumers that watch television in their home. We would like to go after consumers that use smart phones and tablets. We have a strong array of products available for consumption of video content while outside of the home. The other target audience is the private sector commercial businesses in our area. Any sort of business that offers video programming to clients or employees is a potential fit. We've done installations ranging from large hospitals and casino's with several hundred tv's down to a small mechanics shop with just 1 or 2. Everyone is important and we'd like to portray an image that shows people we mean business.
Other color requirements
Due to the unique nature of our business, we are sell products from competing companies. Directv uses a rich blue color and Dish uses a bold red color. We also are a dealer for Exede Satellite internet who uses orange, and Frontier who uses Red. Ideally- we would like to stay within some combination of these primary vendor colors however we are trying to portray our image instead of relying on corporate brand recognition- so I would not oppose an entirely different path. Stay away from Yellows, Pinks/Purples, Browns. Please visit eiwausau.com for an example. Colors i like: C40 M0 Y100 K0 C0 M0 Y20 K60 C20 M0 Y20 K40 C20 M0 Y40 K20 C25 M25 Y25 K100
I would like to see logo's examples that spell out the name of our company and also the condensed EI. I would also like to possibly see examples where EI is the dominating factor that can be easily identified but Electronic Innovations is spelled out so that people could figure out what EI meant with a closer look. * EDIT. The EI and spelled out logos need to be next to each other not on top of each other. Fonts i like: hemi-head, coolvetica,
$899 Silver package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
EI - Jason W collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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