How svaglietti started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Phoenix Developments is a company that refurbishes dilapidated buildings into high end luxury apartments in Lisbon, Portugal. The target audience is wealthy individuals who are purchasing property in a location such as Lisbon. Usually these people are Medium class or affluent and already hold properties in other major cities in the world. They are willing to pay €500k+ for a property. They understand quality when they see it, and will appreciate the value that we are able to extract from the properties post renovation.
What industry do you think your business is most related to?
Real Estate & Mortgage
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the symbol of the Phoenix representing rebirth and rebuilding. There are many clip art versions on Google so I would like this to be unique and to stand out from the standard Phoenix symbols that are out there. Also being in Portugal, there should be an anglicised version, and possibly a Portuguese version (Fénix) later down the line. Also any catch phrases would be useful! I thought of "from the ground up"