annalisaewald got their new book cover by running a design contest:
Design a cover for this intriguing layman's approach to Jazz History.
Check out annalisaewald's Book cover contest…
JAZZ HISTORY FOR BEGINNERS The Inspiring Story of Jazz Legends, Origins, Cities and How It Entertained While Integrating the Races
The book demystifies jazz for everyone. It is a plainspoken book for the layperson, telling the story of jazz through its inspiring musicians, cities and how it brought the races together from its origins to the present.
The jazz fanbase is diverse, like the music itself. Depending on the style fans are mostly male between the ages of 25 and 55. They are married with a family and are mostly white. They earn between $35-100,000 per year. They enjoy all kinds of music and want to be entertained, but don't want to have a music lecture. They are urban.
A clean, attractive font, sans serif, contrasting background, a photograph or other image which could only depict jazz music, not any other kind. Playful is good, since this is not a textbook.
What to avoid
Images that are NOT topic resonant and do not stand alone, without-title and subtitle to evoke jazz. Here are covers which work, or almost work: 1st cover below--nice bold design but not resonant specifically with Jazz. The other two work as topic-resonant and as designs. Avoid an overly busy design.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their book cover.
Designers across the globe delivered design magic.
annalisaewald collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I loved the use of the exercise ball in the design and so did all my reviewers. He made quick changes as I needed them and was a joy to work with. I hope to do my next set of covers with him.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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