Create A Stand-Out Cover For How-To Business Book

How To Write This Book: How To Write, Publish and Market Business Books

Laura Gale

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela and Tina Fey.

She started Gale Creative to help entrepreneurs and marketers to write, publish and market books that transform their businesses. She is certified by Digital Marketer in content marketing, conversion funnel optimization, and traffic acquisition, and has a degree in writing and publishing.

Laura is also the author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. This book was a bestseller in Amazon's Marketing category, and in it, she outlines all the information she uses to create successful campaigns and assets for clients.

This book is designed to teach you everything you need to know about writing a book to grow your business. There are plenty of reasons to write a book that pulls back the curtain on your industry, your expertise and your own operation, and as you can see from browsing the business section in any bookshop, or clicking through the business and marketing categories on Amazon, there is a near-endless endless appetite for inside information on all kinds of industries.

Writing a book about your business is effective for a few key reasons:

It raises the profile of your work, putting you in front of a mass audience that you might not have been able to reach with your previous marketing efforts.
It positions you as an authority and expert in your field—if you literally ‘write the book’ on your industry, you immediately set yourself apart from your competitors.
It opens up new paths to creating additional revenue streams (like products, courses, and events), bigger and better client projects, as well as opportunities for media appearances, speaking engagements and joint ventures.
It gives you a tangible marketing asset to share with your audience, potential clients and partners that can be deployed in diverse and creative ways.
It is always out there working for you. It doesn’t get sick, or take days off, or change jobs—it’s a constant representation of your business and expertise. Every copy sold serves as a personal sales rep to its reader.

Like any good asset, the value of a book should start compounding soon after you launch—the initial return, in the form of sales, starts to generate exponential growth as your readers turn into leads, leads into first-time buyers, and first-time buyers into loyal, lifelong customers. As the book gradually earns back more than you invested in it, it starts to produce a profitable, predictable revenue stream for your business and brand.

Male and female entrepreneurs in the USA, UK, Canada, Australia. Aged 35-60.

I will be using a trim size of 5.5 x 8.5 inches for the print book. I want the cover to be professional, striking and elegant. I like a central image with strong text. I am including the cover of my first book (Content That Converts) — this new cover doesn't need to be really similar but just for context.

No cartoonish images, I prefer realistic images.