So, you’ve got your topic and you’ve nailed your angle. You’re chewing at the bit to create your blog, but don’t know where to start on its appearance. Well, don’t worry, we’ve compiled 26 comprehensive blog design ideas to get you on the right track. From header images through to layouts for your articles, we’ll walk you through some blog examples that cover all bases.
Perfecting your blog design
Whether you’re a company providing a service and want to share more with your customers, or an individual wanting to share your passion and knowledge with the wider world, a blog is an important way to connect with your audience. They can be standalone, driving traffic to your posts or they can be part of a bigger website, driving customers to your products.
A blog can be a great window into who you are as a brand or person and what your passion is. Your blog can also encourage people to follow and share your content on social media or sign up for an email newsletter.
So, what’s the difference between designing a blog and a digital news site or magazine publication? While news and magazines sites are mainly informative, authoritative, and matter-of-fact, blogs are your chance to connect with your audience by using your own tone of voice, passion and personality. Rather than just stating the facts of a news story like on a news site or adding quotes and color like in an online magazine article, your blog is the chance to show your own opinion and feelings about your subject of interest.
Your blog design needs to express all of this in a visual way. So, let’s dive in.
Define your blogging brand with these creative blog design ideas
1. Be sophisticated with full-screen photos
You want to appeal to a sophisticated fashion or lifestyle audience, but don’t know where to start? You can’t go wrong with taking some tips from the blog design example below. Note how it uses a full-screen slider with a stylish, sultry fashion photo as the backdrop.
The sophisticated colors and design scream high-end fashion, while the titles of the latest articles, in white, leap off the page. The placement of the social media icons in the top left is one of the first elements you see and this encourages the visitor to connect and start a discussion.
2. Keep it minimalist
Ok, so you’re a no-nonsense kind of person and you just want to get the message across clearly and succinctly without the clutter. A minimalist, clean-cut approach, could well be for you. Using one or two colors and bold headers with lots of white space can get your valuable points across efficiently. This style is often preferred by tech blogs or companies such as Apple who want to emphasize the images of their products or illustrate a process or feature.
3. Get serious with a corporate style
If your blog is more centered around providing valuable content about professional services then you’ll want to take a serious, trustworthy approach. This is often expressed via dark headers, clean photography and office/business-based imagery, like below.
4. Create an OMG moment
Do you want to create an energetic and lively experience for your hip, youthful audience? Then you could use unusual and fun imagery like in this blog. Bright colors and imaginative imagery will really get your audience excited.
Imagery and visuals to make your blog design pop
5. Illustrated hero images express creativity
This is an exciting image that could be used as the hero on a healthy food recipe blog. This type of image is bound to catch the eye of visitors to your site and get them intrigued and want to find out more about what you cover.
6. Tonal, perceptual illustrations for tech
Sometimes less is more and for modern tech companies these days it’s certainly a trend. Take this blog design hero image example. The line-drawn shape is set back in light grey so that the title carries some punch. It’s great for focusing users on the titles.
7. Cartoon elements add personality
Unusual hero images like the cartoon in this example show readers your brand personality. It introduces readers to your persona and invites them to connect and consume more content.
In all cases of using images in your blog ensure that you use ALT tags, titles and descriptions when inserting your images. This enables screen-readers and search engines to read your content and make it more accessible.
8. Combine photos with graphics to add depth
It’s just you, you, you! Maybe you’re a speaker or consultant and you want to put a major focus on yourself. If this is the case, then why not make yourself prominent on the homepage? This hero image pumps out personality along with contemporary graphics and a block-color background. Along with the highlighted text, this hero image really leaps out of the page.
9. Choose striking photos to show your brand or theme
If you’re trying to connect with an audience who are dreamers then why not place an inspiring idyllic photo on the front page like in this travel blog? Using this type of imagery throughout your blog will also entice your audience to spend longer on your page, meaning they are less likely to ‘bounce’ away from it.
10. Spend time over texture
The featured images used on this blog really make it stand out from the tech crowd. The gradient color shapes appear to float on top of a color gradient background, giving a smooth and attention-grabbing look.
11. Show your nature with illustrated post headers
Want to engage your audience with a creative blog design? This illustrated blog post header will make a connection with nature and art lovers alike. Custom illustrations like this could suit a sustainable, organic food or nature blog.
Use typography effectively in your blog designs
12. Use a handwritten font for that personal touch
Some of the most unique blog designs use typography as a creative way to stand out. In this blog design, a thick hand-written display font provides a fresh way of separating out the sections. Note how the designer used a more legible font for the main content. This is essential for good legibility and so that screen readers, and of course Google, can search your content.
13. Use a serif font to ooze sophistication
This fashion and lifestyle blog design uses a supersized, elegant serif font to capture its audience’s attention. This adds an air of sophistication to the brand, appropriate to its content.
14. Go bold with slab-serif headers
If you want to make an immediate impact, why not use a friendly but supersized slab-serif font like this one on your header? This says your business’ blog, erm… means business.
15. Choose font-pairing to your advantage
There’s an art to choosing which font sits together well and you may want to look into pairing a display font with the body copy font to achieve your desired effect.
Here, the designer has used a unique display serif font ‘Romana’ for the title and the clear and clean ‘Avenir Next’ for the body copy. That means the title really stands out on the page, while the copy font is a clear ‘Swift Neue’ and the navigation system uses the even cleaner Avenir Next san-serif.
16. Make simple, but powerful font adjustments
If you’re creating a more professional, but friendly blog, you may like to take some hints from this example. It uses a bold font for the header and a light font for the paragraphs in which it uses a heavier weight to highlight the most important words. The designer also strategically highlights quotation marks, lists and links with a teal color that stands out against the otherwise monochrome font color.
Get your readers interacting
17. Get creative with iconography
We all know about the use of icons in the service sections of company web pages, but this blog has used them in a more fun way to select content categories. These quirky little icons can give your audience a fun experience while they learn more about their fluffy friends.
18. Show off great reviews
This blog experiments with icons to increase a positive user experience in its navigation. The call to action on the slider hero image affirms this by making it very easy to navigate to the featured article. Plus, the brand shows readers it’s worth shouting about with an emphasis on the various media platforms it’s been mentioned on.
19. Spruce up your sign up forms
Whether you want people to sign up to receive your new ebook or just subscribe to your mailing list, you’ll want a sign-up form with a call-to-action (CTA) button.
Here the designer has added energy to the sign-up section with an illustrated collage of a photo of the blogger. It immediately grabs the viewers’ attention and makes it an exciting way to sign up for the newsletter.
Find the layout that works for your brand
20. Use article cards to jump out at your audience
This foodie and lifestyle blog uses article cards floating on a muted, illustrated background to make them stand out. Note how the categories are distinguished with a different color and font from the main body copy. This shows the visitor how to navigate the content easily.
21. Try multiple featured article sliders
We’ve all seen the impressive full-width sliders showing featured articles with a lovely photo in the background and these are great if you want the reader to focus on one main article at a time. However, if you want to make your content more accessible, you could split up that slider so that the viewer can preview other articles without needing to click or wait for the slider to, well, slide to the next one.
The main content section on this blog is narrower than the page width, which gives it a more sophisticated air and really makes you focus on what’s there. Do bear in mind though how much a visitor will need to scroll down to the content they need. This is where large hero images fall down slightly.
22. Guide visitors to your main content, while also showing other content
Your blog may need a complex structure and may have different categories. This example would suit a content-heavy site that is updated with articles on a daily basis.
This newsy style layout offers a three-column grid with a featured section at the top, color-coded categories and arrows on post lists so that users can navigate to more articles without leaving the page. Its ‘top’ category of blog posts covers two of the three columns to ensure it’s given prominence on the page. It also brings attention to its large, colorful social media channels in the sidebar to encourage readers to connect.
23. Create extra focus on featured articles
This blog example features a dark-themed header that speaks of professionalism and authority. Article cards leap off the dark background to add extra emphasis to each featured article. It also offers article topic buttons to quickly find your desired articles and filter out unwanted content.
24. Provide simple navigation and access
This blog page focuses the viewer on a three-column grid with buttons to encourage the visitor to click through to read the article. As the blog doesn’t use featured article sliders or images, the visitor can quickly see a number of articles that may interest them.
This would suit a blog where the reader doesn’t need to be guided to a specific article, but gives equal importance to all the articles. The category selection at the top of the grid means the users can quickly get to the area they are interested in.
25. Let your reader search easily with prominent category placement
This minimalist multi-post layout highlights the categories with a muted blue color and places it before the article titles. This adds extra emphasis to the category of the article and offers easy accessibility to other articles with the same subject. This post list format alongside the featured image means that the visitor can see many articles at once. It would suit a content-heavy site.
26. Go over to the dark side, but with highlights
Article cards are placed on a dark background in this blog example. Rather than breaking up the page into sections, this makes the page seamless, with only the section titles and white article title boxes breaking out through the darkness. This gives extra focus to the titles because the images almost blend in with the background. The BBC does this in a more subtle way, but the principle is similar.
Wrapping up our best blog design ideas
We’ve covered a whole spectrum of blog design examples here and we’re sure you have some great takeaways for your exciting endeavor. Remember, you need to choose what works for you and your blog theme or brand, so these extra readings could be helpful before you jump right in. And in the meantime, why not share what you’re working on in the comments below?