Animated logos are on the rise, and it’s no surprise. Our eyes gravitate towards things that move: ocean waves, blazing fires and computer screens. That same eye-catching magic has recently surfaced in logo design. Here are some inspiring logos that spin, bounce, fold, warp, transform and more.

Check out these 42 amazing animated logos:

1. LUX

For investment company Lux Capital one thing is clear: make money. Design studio Mucho plays with the idea of addition, multiplication and profit by rotating the “X” in Lux. Additionally, after the “X” rotates, it rises upwards and to the right, another nod to the idea of profit.

Lux by Mucho

2. Giant Owl

The Giant Owl logo takes a different approach to rotation. The circular forms start by rotating like a film reel, then they blink like owl eyes. This is the practicality of animation; we wouldn’t necessarily understand what those shapes were without the movement. The animation opens up doors to logo design concepts that wouldn’t succeed with static art.

Giant Owl by Alphabetical

3. Terri Timely

Terri Timely is a duo of directors that specialize in quirky and comedic short films. Their logo uses animated rotation to add character and personality to the logo design. All of the elements of the clock spin in a silly and rapid manner. The rotation takes a logo that is quite modest and turns it into something fun and playful.

Terri Timely by Bedow

4. Talawa

The triple-reveal of the Talawa logo gives it rhythm and energy. Designer Spay says the design’s “color, typography and imagery enhance the company’s bold spirit and positive outlook.”

Talawa by Spy

5. 500px

Photography network 500px rebranded with this bold and playful animated logo that “evokes a fingerprint with animation that echoes the turn of a camera lens.”

500px by William Kesling

6. Zoom

This animated logo for Zoom uses rotation and map iconography to represent travel destinations around the world.

By Maryia Dziadziulia
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7. OpenView

Everyone loves a “big reveal.” It’s used in magic acts, narrative storytelling, game show prizes and even in logo design. Check out how Pentagram uses a reveal to expand on the concept of “opening” in their logo for OpenView. The logo begins with the “O” and “V” characters, then spreads them apart and reveals the full logo name in between. This use of a reveal allows the logo to transition seamlessly between its full form and its “shorthand” version.

Open View by Pentagram

8. Biber Architects

In the Biber Architects logo, Spin takes a minimal approach to a big reveal. The logo begins with an abstract image, portraying the stem of the “i” in negative space. This concept speaks to light and dark, or the photographic and nuanced aspects of their architectural design. As the logo animates, it hides the dot of the “i” behind the second “b,” which brings even further attention to the negative space in the logo.

Biber Architects by Spin

9. 99designs

These sample animations of the 99designs logo reveal the logo mark through splashes of color and dynamic wipes that swirl and bounce.

by Maryia Dziadziulia

10. David Rowland

Similarly, the David Rowland logo by ico Design starts small and goes big with its flashy reveal.

David Rowland by ico Design

11. Delfina Foundation

Delfina Foundation, an artists’ residence non-profit, is represented by a bold and modern monogram. The logo reduces down to an underline, then to nothing, and finally completes its cycle by revealing the “D” and “F” again. It has a utilitarian feel and quite simply it works. This straight-forward functionality represents the idea that Delfina Foundation is bringing functionality to artists.

Delfina Foundation

12. Kevin Yang

Designer Kevin Yang uses the visual language of graphic design apps like Photoshop and Illustrator to create a logo design that’s perfect for his industry.

Kevin Yang

13. Enlicitación

This animated logo for Enlicitación spells out the company name and adds an iconographic flourish at the end. Simple, but very effective.

by Maryia Dziadziulia

14. Faymus

Hand-drawn logos—both skeuomorphic and real—have been around forever. It’s no surprise that designers have started using animation, like this one for Faymus, to take that style to the next level.

Faymus by Brave

15. Tangles

The Tangles logo beautifully depicts all the elegant swirls and flair of hand-drawing a script logo.

Tangles by Henrique Barone

16. Embla

Embla uses animation to visually articulate the process of painting the logo. The animation exaggerates the logos’ hand-drawn appearance by showing us the artistic process.

Embla by A Friend of Mine

17. Feral Sphere

The Feral Sphere logo by Mind Design takes a different approach by using animation as a method for iteration. In other words, each frame of the animation portrays a new version of an organic, living logo. This concept works well for a fashion company that creates their products using organic materials sourced using renewable energy.

Feral Sphere by Mind Design

18. Focus Labs

Designer William Kesling morphs the word “Labs” into abstract globs with photographic fills.

Focus Labs

19. Google

Even Google relies on animation to transform the word “Google” into a microphone, a pulsating wavelength, bouncing dots and a shorthand “G” logo.

Animations for the new Google brand system
Google by Adam Grabowski

20. Brikk

Designer Gun Karlsson uses animation and vibrant colors to transform the word “Brikk” into a neon glowing brick.

Brikk by Gun Karlsson

21. Ideo Architekci

Dynamic branding has always been a challenge of figuring out how to make a logo fit within any dimension or scale. Animation is one tool that can facilitate that process. For example, the Ideo Architekci logo design contains a yellow grid based area that can expand or contract to fill any space. It’s a great solution, especially given that architecture often works with similar grid systems and floorplans.

ideo architekci by For Brands

22. Eat

Animated expansion serves other concepts, too. The Eat logo by Fable literally eats as the typographic characters get bigger and bigger with each “bite.” In contrast, the Stevenson Systems logo expands the “S” into a series, or a stack of systematic parts.

Eat by Fable

23. Simon Pengelly

The logo for furniture designer Simon Pengelly expands by adding lines or layers to represent the layering of plywood. Not only does this speak to the material in his products, it helps the logo fit into different spaces throughout the company’s branding.

Simon Pengelly

24. Frameline

This animated logo for a queer film festival evokes the framing mechanisms of a film camera.

Frameline by Mucho

25. Stevenson Systems

Stevenson Systems logo design evokes a growing skyscraper—perfect for an accounting firm that specializes in commercial real estate.

Stevenson Systems by SocioDesign

26. Bang PR

The trend of animated logos has also brought many designs that replace one aspect of the logo with a set of interchangeable parts. The Bang PR logo explodes the word “Bang” and fills the center with an interchanging set of PR related successes, such as “10 billion ‘likes’” and “HEROIC STUFF”.

Bang PR by RE

27. Sello

Sello uses interchanging animation to replace the “o” in Sello with a set of circular objects that people sell on the platform.

Sello by Latham Arnott

28. Hotel Koster

The Hotel Koster logo by Bedow swaps out simple illustrations of three parts of the hotel: the dining room, bar and terrace.

Hotel Koster by Bedow

29. Vitenparken

When the traditional Norwegian Agriculture Museum set out to transform itself into a modern science center, they needed a fresh start. This new brand blends abstract, science-inspired art into a gorgeous animated logo.

Vitenparken by Bielke & Yang

30. The Swedish History Museum

The rebrand of The Swedish History Museum blends the ancient and contemporary worlds. According to Bold: “The logo is a combination of a classic serif font and a modern sans-serif font. The serif part can be replaced with historical artifacts giving the museum an opportunity to be playful in their visual expressions and display the museum’s breadth of exhibitions and activities.”

The Swedish History Museum by Bold

31. Creagent

Bond created a simple, yet stunning logo for Creagent that replaces their logo icon with examples of the services they provide.

Creagent by Bond

32. Design Torget

Animated rearranging logos take existing logo elements and move them around into different compositions. Design Torget rearranges the letters “D” and “T” to represent different products they sell.

Design Torget by Kurppa Hosk

33. Sim Smith

The Sim Smith logo plays with the idea of a picture frame featuring rearranging content—a perfect idea for an art gallery!

Sim Smith

34. Modhouse

Modhouse, a sustainable modular home company, represents their product with an animated logo built of modules. In the animation, we see each “module” of the logo come together and rearrange themselves in a central location on the grid.

Modhouse by A Friend of Mine

35. University of the Arts, Helsinki

Stretching and warping are like the fireworks of animated design. The University of the Arts Helsinki logo looks like a bouncing building full of creative artists who are about to bust the walls down.

University of the Arts Helsinki by Bond

36. Riksteatret

Not all stretching and warping logos have to be explosive. The wonderfully modest logo for Rikstreatret, a touring theatre company, features a black border or “stage” that stretches and warps, speaking to the idea that they perform in many different spaces of different shapes and proportions.

37. Common Lot

Restaurant Common Lot uses movement to give each “O” a life of its own. The restaurant is inspired by common land, grazing sheep and shared plates, and the “O”’s can be perceived as grazing animals or traveling people coming together at a dining table.

Common Lot by Perky Bros

38. Lighthouse No. 6

Designer Brien Hopkins gives the shining beam of a lighthouse by allowing it to flash across the logo from left to right, and to complete the number “6” with its creation of negative space.

Lighthouse No.6 by Brien Hopkins

39. Echo

Trüf Creative shows us a logo for Echo Capital Group that moves from left to right, a wonderful visual articulation of motion that feels like we are moving or traveling across each letter.

Echo by Trüf

40. Haverstock

Haverstock logo by Spy uses a 3D fold to bring six striking vertical lines into the shape of an “H.”

Haverstock by Spy

41. Ridley

This Ridley logo reconstructs the company’s standard wordmark in a 3D space.

Ridley by RE

42. 4B Arkitekter

In their logo for 4B Arkitekter, the designers at Commando Group spin and rotate the symbol “4B” on three-dimensional axes.

4B Arkitekter by Commando Group

Get moving with animated logos!

Now that you’ve seen how designers like to move it, we hope you are feeling inspired to shake things up, too. Don’t be afraid to approach the idea of an animated logo in your next design endeavor. These 40 examples of animated logos can showcase your brand in a way you never thought possible.

Want an animated logo to get your brand moving?
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This article was originally published in 2017. It’s been updated with new information and examples.